Avon SuperMagnify Mascara

Avon mascaras have had a history of being unimpressive (for me). I wasn't expecting much from their latest one, the Avon SuperMagnify Mascara (P420), but I was pleasantly surprised as soon as I tried it on! It is such a nice everyday mascara, but you can also turn up the impact by adding a few more coats for an evening look.

Okay, anecdote time: I was at a coffee meeting when my right eye got irritated. I started tearing up heavily, as in really heavily. I unfortunately didn't have my lens case with me so I just endured the boo-boo until I can leave. I was really worried about my mascara running amok, but guess what, the SuperMagnify didn't! I got a bit of smudging (it's not waterproof) but it didn't look like a mess.

So yeah, this mascara made it to my list of reliable makeup. I've worn it in really humid weather and got only bearable smudging and smearing.

Here I am rambling about lasting power without even mentioning the effect first! Well, SuperMagnify lengthens and separates lashes into a fine, natural-looking fringe. It will however take more than two coats for you to get good volume. The brush is very tiny and compact with super short bristles so I don't think volume is at the top of the list of priorities.

Ahh, the brush. I love the brush. The thing with mascara brushes that have long bristles is that they tend to poke my eyes. I know I'm supposed to be used to it already, but I still poke my eye every so often! That's why I prefer mascara wands with super short bristles - less accidents, more comfort and control when applying. The Avon Supermagnify probably has the most compact wand I've come across, and I find it pretty effective in applying the mascara.

Oh you know what's cool? It's an excellent mascara for coaxing your lower lashes into existence. It can do exactly the same thing as the Clinique Bottom Lash Mascara, at a fraction of the price. :D

Other pro points:

• Dries fast.
• Easy to remove with my normal makeup remover. 

Cons. It can get quite clumpy if you don't work fast. The wand doesn't offer much in the way of separating the lashes so you have to get it right in one or two tries. This mascara also doesn't hold the curl of the lashes for more than three hours or so.

Overall, I think the Avon SuperMagnify Mascara is a pretty good mascara. I like the effect, and I do enjoy using it. I would recommend it for girls with short, very fine lashes since the wand can pick up even the tiniest lashes on the inner corners and lower lid.

What do you think? Does this look like something you'll use?

If you're interested in checking out the latest Avon products, you can actually visit their brochure here. You can also follow their Facebook page for updates.