Discover #BeautifulScience with Pantene
A couple of weeks ago, I got a message from a Project Vanity reader asking for help about her damaged hair. She said that she wanted it chemically straightened to save her time from having to blow dry and iron it everyday, but no salon wanted to touch her hair. It was too damaged, they said. I agree. If it came to that point then the only way for her to be able to fix her hair is to cut it off and let it grow anew! It might not feel good for a while but it is the only solution.
I hope you and I would never have to face that problem. That's why it's important to use a moisturizing conditioner regularly to minimize or at least manage the damage we cause it everyday. Heat styling, chemical treatments, and styling products take a toll on our tresses, so if you're heavy on those things then you must try something like Pantene's new conditioners! :)
Event host Issa Litton, celebrity hairstylist Alex Carbonell and P&G Communications Manager Deirdre de Padua talking about Pantene's newest innovations.
To convince us of the science behind their products, Pantene recently launched the #BeautifulScience campaign. It's a series of videos, the first of which demonstrates how hair treated with Pantene Daily Intensive Conditioner stays down, resisting static electricity and staying virtually frizz-free - and all this without camera tricks or retouching! You better see the video to believe it.
So how is this possible? Shean Lim, Senior Technologist for P&G Hair Care, explains the science, “When hair is not damaged, the cuticle or the outer layer of the hair is in place, effectively protecting the inner structure or cortex. However, due to mechanical, environmental, thermal and chemical factors, our hair becomes damaged, which means that the cuticles are lifted and the cortex becomes exposed.”
Lim shares, “Damaged hair has a higher negative charge density than healthy hair. When the cuticle is lifted, the exposed cortex becomes more and more negatively charged.” In the first Beautiful Science experiment, the Static Generator, which creates negative charges, is used to measure the level of damage in hair. When a person touches the metallic ball of the Static Generator, the negative charges from the generator transfers to that person. Damaged hair becomes even more negatively charged and hair strands begin to repel each other, causing damaged hair to stand up.
Pantene model Catriona Gray
Cool huh? There are three different Pantene products that you can try for your hair: the Pantene Total Damage Care Daily Intensive Conditioner which is designed to address ten signs of hair damage, the Pantene Aqua Pure Daily Intensive Conditioner which helps give hair the nourishment it needs without the excess weight, making it perfect for women with fine hair, and the Pantene Color and Perm Daily Intensive Conditioner which promises keep colors vibrant and curls intact.
So there you have it! FYI. ;) Have you tried Pantene conditioners? How do you like them?
