At Benefit, you can give the gift of education through your brows

If you love keeping your brows neat and arched to perfection, turn that habit into a force for good by having them done at Benefit Brow Bars this May. Every single peso from your brow wax service (all P700 of it) will go to helping children dream big and go bold through the brand's Bold Is Beautiful Project. This year in the Philippines, Benefit has partnered with Mano Amiga, a private, non-profit organization that provides affordable, innovative and quality international education to children from low-income families.

The Benefit PH team with Mano Amiga students

Each brow wax service can provide one of the following: 2-hour leadership training session for girls, 3 months’ worth of school supplies, or 4-month livelihood and empowerment program for a student’s mom. Availing of 2 brow wax services can provide school books and project materials for one month, or 2 weeks’ worth of schooling for one girl! 

Annie Ford Danielson, the brand’s Global Beauty Authority, as well as daughter and niece to the company’s co-founders, Jean and Jane Ford, visited the Philippines recently to share her passion project. Here's what she has to say about this initiative.

1. Why did you decide to start a philanthropy program? Did a certain event trigger that or was it just a given for the firm since it’s become so large and successful?

Since 1976, Benefit has been in the business of making women LOOK and FEEL their best. After decades of helping women look and feel their best, it’s time for us to take this philosophy beyond makeup and make a meaningful difference across the world. That’s why we’re creating a global charity that empowers women to be bold, believe in themselves and achieve their full potential.

Right now is the right time to launch a global Philanthropy program that aligns with our heritage & values: the Bold is Beautiful Project. Because we believe that beauty is more than skin deep. Through Benefit’s Bold is Beautiful Project’s we will focus on empowering big dreams and bold moves.

2. Why is it important to you and to the brand to give back to the community in this way?

At Benefit, our vision is to affect change in the world by creating a long-lasting, positive change in the lives of women and girls around the world.

Every big dream starts with a bold move. We believe that every woman can unlock her superpowers with the right tools and resources. That’s why we’re on a mission to partner with local charities around the world to help empower women and girls to be bold, believe in themselves, and reach their full potential.

3. The Bold is Beautiful Project is held in May. Is there a specific reason for that?

May is the time of year that our customers begin primping and pampering themselves with Benefit’s brow wax services, so we thought this would be a perfect opportunity for them to get their brows waxed while doing good!

In the past each market initiated their own social outreach initiative in their local markets, but they all aligned with women’s empowerment which is at the core of our values so we saw a great opportunity for the Bold is Beautiful Project to grow and resonate with the customers we serve all around the world. Our vision is to affect change in the world by empowering the unique potential in every girl and woman.

4. Benefit believes that “a woman is at her most beautiful when she’s confident, empowered and strong”. Share with us your three tips for self-empowerment.

• Have a clean conscious. Is you don’t you have good reason to doubt yourself

• Always take care of yourself first! Even when if comes to your family and your job if you don’t take care of yourself and do what truly makes you happy only then can you care for others.

• Do what scare you...that’s when you grow.

How inspiring! Since Benefit launched this program in 2015, they have raised over $6.3 million USD and helped empower women and girls around the world. This year in 2017, they are bringing the Bold is Beautiful Project to 17 countries: US, UK, France, Australia, Spain, Singapore, Canada, Ireland and United Arab Emirates, New Zealand, Mexico, Brazil, Turkey, Portugal, Italy, Korea, Philippines.

I hope this has convinced you to get a Brow Wax at Benefit this May. ^_^ Benefit BrowBars are available in Greenbelt 5, TriNoma, Mall of Asia, SM Megamall, Alabang Town Center, SM Seaside City Cebu, BGC Central Square, Rustan’s Makati and Rustan’s Shangri-la. The Bold Is Beautiful project will run from May 1 – 31, 2017.