Into The Red Door: Elizabeth Arden opens its first Asian store in the Philippines
Elizabeth Arden is one of the biggest names in the beauty industry, having developed a wide range of products ever since she opened her Red Door Salon on Fifth Avenue in 1910. Their Elizabeth Arden Green Tea Perfume is a classic that PV recommends for scent aficionados, while their White Tea line is already receiving a lot of good reviews. Skincare lovers would know about the cult-favorite Eight Hour Cream while you can look into the Ceramide Youth Restoring Essence for that daily dose of ceramides.
Empowering women through their products is at the core of Elizabeth Arden's beauty philosophy. After all, the founder's mantra was, "To be beautiful is the birthright of every woman." To keep up with the women in today's digital age, the company launched in 2015 a campaign titled "From the Desk of Liz Arden". While only a fictional character, #LizArden connects the brand with its customers, with help from other beauty bigwigs like models, designers, makeup artists to name a few.
To further this user connection, Elizabeth Arden chose Reese Witherspoon as the brand’s Storyteller-in-Chief this 2017. The actress will not just be a pretty face to endorse the brand, but will help in sharing more about the brand's story as well. Like the company founder, Reese is also an entrepreneur (she has her own content production company plus a clothing and lifestyle brand) who is not afraid of setting her own standard.
Of course, the highlight of this story is that Elizabeth Arden has officially opened its Red Doors here in the Philippines! The Trinoma Flagship Boutique offers the complete Red Door Spa experience where you can choose from the Hydrating Facial powered by Eight Hour, the Lifting Facial powered by Ceramide, and the Detoxifying Facial powered by Prevage. There also other branches are in Eastwood Mall and Alabang Town Center but for this store tour, we’re showcasing the Elizabeth Arden store at Shangri-la Plaza Mall.
The signature Elizabeth Arden red doors are visible upon entry, and a quick glance around makes you feel like you’re stepping into a complete beauty adventure. The tester area is front and center in the store, and the beauty advisers are knowledgeable and accommodating.
If you’re new to the brand, they have a Best Sellers wall where you can start your Elizabeth Arden journey. Their beloved fragrances are also on full display – from the classic Green Tea Scent to the Green Tea Nectarine Blossom to the Elizabeth Arden White Tea.
Of course, you have to try the Ceramide Lift & Firm Youth Restoring Solutions as well as their current beauty services, the Oxygen Blast, Hand Massage, and Lady Liperty Lip Facial. I got to try the Lady Liperty and I loved how pampered my lips felt after the five-step routine.
Did you know that Elizabeth Arden has an extensive color line? They have various foundations to address different skin needs, lipsticks in a wide range of shades, eyeshadows, and lip glosses among many others. It’s truly a swatching heaven for the makeup lover!
