Revolutionizing Hair Care: Olaplex's Official Launch in the Philippines
Olaplex, the acclaimed hair care brand, has successfully made its official debut in the Philippines, delighting fans with its Complete Hair Repair System. This comprehensive hair solution, known for its vegan, cruelty-free formulas and unique numbering system, promises to repair, strengthen, and nourish hair from the inside out.
The launch party offered guests a firsthand experience of Olaplex's offerings, enabling them to identify the best products for their individual hair types. They were treated to pampering at the brand's signature Olabar, where they enjoyed refreshments while receiving expert hair styling from a team of professionals. Afterwards, guests were given the chance to exhibit their Unbreakable Bond Journey through a photoshoot at the Bond Studio.
Olaplex's product line offers an extensive range of hair care essentials, including the tiktok famous No. 3 Hair Perfector (P2,350 / 100ml), No. 4 Bond Maintenance Shampoo (P1,150 / 100ml, P2,350 / 250ml), and No. 5 Bond Maintenance Conditioner (P1,150 / 100ml, P2,350 / 250ml). These best-sellers work together to restore visibly stronger, healthier hair with each wash, using Olaplex's patented Bond Building Technology to rebuild disulfide bonds, enhance shine, reduce frizz, and create unbreakable bonds within each strand.
Post-washing repair continues with the No. 6 Bond Smoother Reparative Styling Creme (P2,350 / 100ml) and No. 7 Bonding Hair Oil (P2,350 / 30ml). These products keep your hair shiny and soft, minimizing flyaways and frizz while offering 72-hour frizz control and heat protection. Hair styling can now be less damaging, ensuring the safety of your hair even when using heat tools and blow dryers.
In addition to their existing products, Olaplex announced the impending launch of their dry shampoo, the No.4D Clean Volume Detox Dry Shampoo (P2,350 / 178g), in the Philippines. This innovative product volumizes, refreshes, and detoxifies hair, absorbing oil and eliminating the sensation of heavy build-up.
From left to right: EJ Nacion, Kaila Estrada, Leila Alcasid, Celeste Valencia, Suyen Salazar, Monica Angeles, Barbs Miravalles, Janeena Chan
The event also saw the introduction of the Olaplex PH Clique, a group of notable individuals including Suyen Salazar, Leila Alcasid, Kyla Estrada, and EJ Nacion. These members shared their personal favorites from the Olaplex range, highlighting the versatility of the brand's products.
During the demo, we chose to keep my curled hair down and away from my face with a twist braid and Suyen Salazar showed off a hack by combing No. 6 and 7 in the palm before applying for hair bond repair and protection. My curls were noticeably more tamed and hydrated in an instant!
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Concluding the launch, Senior Brand Manager Celeste Valencia expressed her elation about the successful introduction of Olaplex in the Philippines. With Olaplex products now available in Lazada, Sephora, LOOK Philippines, and SkinSmart branches at select SM stores, fans no longer need to rely on pasabuys, but can readily purchase their cult favorites from the comfort of their homes.