The Sleek Studio: A tour of Sleek MakeUp's try now, shoot now retail concept

Events

Jun 12

Have you always wanted to be a beauty blogger/vlogger but don't know where to start? Investing in the equipment and getting your angles right can be intimidating, but we promise that it's easier than it looks! Give it a try over at Sleek MakeUp's exciting new concept store called Sleek Studio, which is located at the 2F Atrium of Robinson’s Galleria in Ortigas Center. This store meets Youtube Academy in a revolutionary retail concept where shoppers are invited to be content creators as well!

Sleek muse Jessica Godinez (left) tries out Sleek cosmetics on herself, while another guest (right) is assisted by a Sleek consultant

Visit the Makeover Area, where you can snap up testers and experiment with looks to your heart's content. Not confident in your own makeup skills? Sleek consultants are also available to give you makeovers! You can also chat them up for deets on the latest releases and get shade recommendations from the pros themselves. To make the experience more authentic, a row of professionally-lit vanity mirrors and makeup chairs are available for your Sleek makeovers.

If you liked anything you swatched, just inform the Sleek consultants and they’ll get you fresh stocks which you can purchase right then and there.

The Studio Room, where you can make like a vlogger for the day!

The Studio Room is a curtained section of the Sleek Studio where the magic happens. Just take a seat in between the rolling backgrounds and ring light (!), set your camera phone up and, armed with your chosen Sleek testers, vlog away to your heart’s content! There’s even a small flatlay area to the side where you can take photo teasers for your video. And since this is in partnership with street style fashion brand Shop Copper, aspiring vloggers can even borrow clothes from a rack of stylist-approved clothing.