You’ve probably bought a product based on how attractive its packaging looked. I know I have! Sometimes I feel conned when the product itself turns out to be bad, and its only saving grace is the cute design that initially lured me into purchasing. Indeed, the beauty industry is very competitive and they have to do whatever it takes to keep their customers interested.

Ah, the multi-pot - endlessly desirable (at least for me) yet somewhat difficult to manage. We already love cream blushes, but I love the idea of having one product I can use for multiple applications that I can toss into my bag. They’re also a hot topic due to the new Sunnies Face Airblush release, so for those who want to be more conscientious about their beauty purchases, we decided to test it out together with other cream products to find out which one reigns supreme.

And just like that, it’s November! This week’s beauty roundup has got everything from Too Faced’s new collection to the return of a beloved K-Beauty brand to the Philippines. Plus, we’ve also got the scoop on the latest celebrity makeup line and 3CE’s newest makeup brush collection. Enjoy chilling this long weekend with these exciting beauty updates!

Perfect skin and a gorgeous pop of color - that’s exactly what this week’s roundup is all about! We dive headfirst into Calvin Klein’s first fragrance in 13 years and the gorgeous Hollywood actresses who went barefaced for the campaign. K-beauty fans will swoon over 3CE’s latest collection, which will have your lids, cheeks, and nails popping! Need more? The cult fave beauty sponge has launched their very own foundation, and shopping for makeup is made ever easier with an in-store app. Read on to get full deets!

Hi, I’m Gett and I easily fall into the trap of hype marketing, minimal packaging, and soft matte lip products. Even with my day job as an ahensya slave and my daily exposure to different marketing tactics, I am only but a human with measly wants and needs. These days, I need a lippie that feels comfortable but still looks matte. I’m at this point in my life where I’d rather reapply lipstick than have to wear a drying formula that stays put all day long.