The brand first came to my attention when Liz reviewed the Drunk Elephant Sukari Babyfacial. Drunk Elephant was available at Sephora Philippines then and the Babyfacial was one of their bestsellers.

Founded by Tiffany Masterson in 2013, the brand took its name from the myth that elephants get drunk from the fallen fermented marula fruit. This is because Virgin Marula Oil is an ingredient featured in many of Drunk Elephant’s products!

I remember visiting the LOOK store last year a few days after it opened. It was during the thick of the pandemic, but I was so proud to see a concept store like it exist here in the Philippines. It’s about time! It really placed Manila in the map as a world-class beauty shopping destination at par with other countries like Hong Kong and Singapore.

I heard about LOOK early this year and was psyched when I saw some of their initial plans. The launch I believe was originally scheduled in May but with the pandemic and all, they just officially opened last Friday, October 30. The massive beauty concept store is inside SM Aura. Since it’s in my neck of the woods I decided to visit it despite the fact that there’s a raging typhoon outside (well, I was doing groceries anyway).

SO! I was able to take a lot of photos. I also took a video (I posted it on IGTV) which you can watch if you want to see the exact store layout.