I don't understand why everybody's so hung up over the Urban Decay Naked palettes. Sure, UD makes smooth, pigmented eyeshadows and the colors look good, but these qualities are not really unique. There are tons of options out there, if you would only look beyond the "obvious" choice.

One palette that I've really, really been mooning over is the LORAC PRO Palette (P2,400 at Stuff In Style). This is another raved-about palette but it's slightly more low-key compared to Urban Decay.  

The LORAC PRO has 16 shades, half of which are matte while the rest is shimmery. It doesn't just feature daytime neutrals; it also has shades fit for a daring smoky eye. Other than the neutral shades you'll see flashes of bright garnet, dramatic purple, and sleek stony slate. I think these colors make the palette more interesting and opens up more possibilities!

Each color is highly pigmented with an ultra-smooth texture - yes, even the matte, cream-toned ones. They are also color true. You basically get whatever you see on the pan. I also love that I don't need a primer to achieve full opacity!

Okay fine enough rambling. :P Here are the swatches, plus a couple of looks I did with this palette.