Why NACIFIC is the K-Beauty brand to add to your skincare routine

Have you heard about NACIFIC? It’s a K-beauty brand that’s been quietly getting a strong following recently. It stands for Naturalistic, Affordable, Clean, Innovative, Fresh, Iconic, and Caring. Their approach is a trendy minimalist aesthetic coupled with formulations that spotlight nature-derived healthy ingredients to relax the skin. It is an inclusive brand, because each product line targets specific skin concerns. There’s the Fresh Cica Plus (acne care/anti-inflammatory), Pink AHA/BHA (exfoliating), and Blackhead All Kill (pore refining) to name a few. But their all-time bestsellers are still the OG Fresh Herb Origin line and their brightening Phyto Niacin line!