Here’s looking at Y.O.U Beauty: New foundation and concealer alert!

What was your foundation game like five or ten years ago? Or if you’ve been using makeup for longer than that, do you remember what the formulas were like when you first started? There was a time when it was all about matte, and the coverage options seemed to be either full or fuller and, dare I say, cakey. We’ve come a long way since then, and the formulas feel more... efficient. The wear is generally more comfortable, while the finish of some varieties look more skin-like than ever. Most of all, these innovations are premiering at a fast pace while becoming more affordable!