Celebrity beauty brands are all over the place these days, with many of them seeming like they’re just merch, or a second thought sent out into the void by celebrities who simply can’t have too much money. But I find Rare Beauty to be an exception. I see Selena Gomez with regular updates on socials and seeming very involved in her own brand (this is not as common as it should be). Of course there is a team running it day-to-day, but somehow it feels like the brand has a soul. At least to me.

Purple blush has been around long before TikTok made it viral: there was even an article on using purple blush here at Project Vanity back in 2017. And since I haven’t tried it before (and am currently in a cream blush phase), I thought why not jump on the bandwagon today?

It’s February, I’m in love! Happy love month, PV fam! This week’s beauty roundup will have you falling head over heels with beauty all over again. We’ve got the latest scoop on Selena Gomez’s new beauty line (we know!!!) as well as Millie Bobby Brown’s sweet 16 surprise. We’re also gushing over Pat McGrath’s newest drop, and Huda Kattan’s skincare. Happy reading!