People travel to soul-search, take a break from work, and to immerse themselves in a new culture. Why not travel for beauty? Seoul has been touted as the new beauty capital of the world, and it's not hard to see why. K-beauty is on the cutting edge of advancements in beauty, and shopping directly from brand stores (as opposed to online!) makes it possible to do a 10-step routine even on a budget. Beauty shopping is high on the list for any SoKor itinerary but there are a lot more kikay activities available that you shouldn't miss out on!