Features Frances Amper Sales Features Frances Amper Sales

Freckles, focaccia, and Taylor Swift’s folklore: Have you jumped on the cottagecore aesthetic trend?

Taylor Swift very recently surprised me and everyone the world over with an indie album made while she was in quarantine. Not only was Folklore completely unannounced until 24 hours before it dropped, but Taylor also debuted a different sound and look. Gone was the dip-dyed blue hair of 2019. Even that classic red lip thing that I like - kaput. Instead, we have a bare-faced Taylor, with a mop of unruly blonde curls, clad in an old nightgown, a gingham shift, or a bulky cardigan.

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