Established beauty bloggers like myself have many incentives to blog. The passion for the niche is a given already because it's difficult to go far as a blogger without it; I mean, imagine all the time, money, and research that have gone into building a website worth reading and coming back to! We may have started our blogs casually, as a hobby, but maintaining it takes dedication.

I wouldn't call it an investment because when we started we expected very little from this (ad)venture. Nonetheless, our efforts are - whether we like to be coy about it or not - being rewarded handsomely.

We get freebies and invitations to fun parties. More importantly, I think, we're part of a close-knit community that you would be surprised to know isn't competitive. These are some of the things that motivate us to blog regularly, to come up with interesting free content for our readers. But. How about new beauty bloggers who are largely ignored by brands and the community? Being just one of hundreds of new bloggers in the niche, how could they hope to keep their blog going?

And why should we care?

The Vanity Fair is the second event I co-organized this year. It was stressful but totally worth it of course! I got to hang out with the beauty and fashion bloggers I see in other events. Better yet, I got to bond with new young 'uns like Krissy, Ava, and Ana! I was also happy to see Karl and Nicole (of Soule Phenomenon) - such a chic duo. I think that Vanity Fair proved that we have a vibrant local blogging community in the beauty and fashion niche.

So what was the event about anyway? Held last Friday at SM North EDSA Skydome, it was a health and beauty expo featuring brands like The Body Shop, The Face Shop, Organique Acai Berry, Philips hair and body tools, and the like. There was a special segment exclusively for bloggers where they participated in a game, a short essay writing contest, and listened to talks held by a rep from John Robert Powers (poise and posture), The Body Shop (makeup tips), and me (blogging).

Enough talking and on with the pictures!

Bloggers! photo by Kira

The Face Shop's busy booth. They did free hair and makeup for everyone!

More photos after the cut.