Block & White Naturals Whitening Lotions Line: TVC and review

Have you seen the new Block & White commercial? It shows a young, tanned girl skateboarding with the boys. Her two girl friends, who are sitting on a bench nearby, decides that this tomboying will not do; they whisk her away to shop for new clothes and give her a makeover with makeup. But wait! She's dark! So, they hand her a bottle of the new Block & White lotion. She is now transformed into a fair, dress-wearing, skateboarding beauty who makes boys' heads turn.

I wish I can find the commercial on YouTube, but feel free to watch it on Block & White's Facebook Page. There's over a hundred comments condemning it. They say that it sends the wrong message to impressionable young girls, telling them that only white is beautiful. 

Don't expect fire and brimstone from me, criticizing women who want to have whiter skin. If that's what they need to make them feel more beautiful and confident then by all means! Let's not patronize them. Girls who want to change their hair color do not necessarily hate their hair. Likewise, women who want to be fairer do not necessarily hate their skin (and/or themselves).