Hey Jodi: Why Jodi Sta. Maria is the fresh new face of Ever Bilena

In the 36 years that Ever Bilena has been playing and slaying in the local beauty biz, the brand has clearly mastered the fine art of adapting with the times. Far from being relegated to distant memory as your lola’s tukador staple, EB has grown and expanded with several notable sub-brands for makeup and body care, an edgy beauty line for today’s trendsetters, and even a high-profile cosmetics collab with the Queen of All Media.