When it comes to beauty, is imitation the sincerest form of flattery?

With so many beauty brands on the market, it’s not surprising for one brand to remind yourself of another. Whether its packaging or the shade range, it’s nothing new to see similarities between or even among beauty brands.

However, given the similarities, one couldn’t help but wonder if they are merely a coincidence, an inspiration, or a blatant imitation. This begs the question - where do we draw the line between inspiration and imitation?