Estee Lauder CyberWhite Brilliant Cells launch

Estee Lauder is essentially a Western brand, but you have to give them props for being responsive to Asian needs. More than just whitening, we are obsessed with achieving brighter, more even skin. That concern is something tha Estee Lauder seeks to address with its reformulated, Asia and Europe-exclusive CyberWhite Brilliant Cells line.

According to Estee Lauder, there are four key factors that contribute to dullness and discoloration of Asian skin: dehydration, uneven skin texture, disorganized collagen and poor microcirculation.

Estée Lauder’s scientists developed a comprehensive and advanced brightening system ever with NEW CyberWhite Brilliant Cells. Incorporating exclusive Full Spectrum Brightening technologies, Estée Lauder now addresses the four key factors that contribute to dullness and discoloration to reveal translucent, luminous skin, while highly targeted Anti-Spot technologies address all four key dark spots that can cloud your complexion.  This powerful system helps reveal fresher, fairer, brighter cells delivering full spectrum brightening results to illuminate every facet of skin for a beautiful translucency and luminosity that seems to radiate from deep within. 

Liz of Estee Lauder discussing CyberWhite

The launch was short and sweet, with guests having delicious canapes from Bizu while the Estee Lauder girls talk about their latest product.