When I first heard of bakuchiol, I thought it was yet another skincare ingredient slash marketing ploy carefully crafted to draw in the “all-natural” consumer group. A plant extract that acts like retinol without side effects? It sounds too good to be true, and conveniently fits the bill for those looking for “clean” and vegan product alternatives.

Ever since trying the TIA’M My Signature Red Serum for the post-inflammatory hyperpigmentation story, I’ve been in awe of how much brighter my complexion became in just a week! While the product is marketed as a vitamin C serum, I think that the high niacinamide content was part of what made it so effective. Niacinamide is an ingredient becoming more popular among skincare enthusiasts, and for good reason. It offers a multitude of benefits like anti-aging and oil control, so if you’re looking to add an active to your routine, this rising superstar may be one to consider!

Don't let the name intimidate you. While the use of acids for chemical exfoliation is best reserved for skincare geeks, there is an acid that even beginners can safely add to their regimen! Hyaluronic acid is an ingredient often found in skincare products, and it's common enough that most of us have probably tried it already. Besides, did you know that it's already inside our bodies?

I've since took note of how different shampoos affect my scalp and hair, and was shocked to discover that certain variants would actually cause breakouts near my hairline. I knew that certain skincare ingredients should be avoided, and a quick look at the ingredients list of shampoos I used revealed they all had one thing in common: sulfates.

One of the breakthrough ingredients in Korean skincare for 2017, Centella Asiatica is also known as Gotu Kola or Pennyworth. It has been popping out as a main ingredient in many Korean road shop brands, including Innisfree and Etude House, which both have their own Cica (short for Centella Asiatica) lines. Many other popular Korean brands like Dear Klairs, CosRX and Leegeehaam (formerly Leejiham) also have their own Centella-centered skincare lines.

Beauty products have come a really long way. Gone are the days when people slathered on toxic substances like mercury, arsenic, and lead in the hopes of getting better skin. People willingly paid small fortunes for miracle tinctures, elixirs and salves without really knowing what’s in them. Nowadays, manufacturers normally list product ingredients from the highest to lowest content so that consumers have an idea not only of what goes into products but also roughly how much of each component is in the mix. It’s not a completely transparent system by any means, but at least buyers can now make better choices simply by checking the ingredients list.