Celebrity beauty brands are all over the place these days, with many of them seeming like they’re just merch, or a second thought sent out into the void by celebrities who simply can’t have too much money. But I find Rare Beauty to be an exception. I see Selena Gomez with regular updates on socials and seeming very involved in her own brand (this is not as common as it should be). Of course there is a team running it day-to-day, but somehow it feels like the brand has a soul. At least to me.

Whether you’re putting together your first makeup kit or a seasoned pro stocking up on work essentials, Maybelline is a reliable go-to drugstore brand for beauty fans. They recently launched three new products that claim to be long-wearing and more, so we tested them to see if they actually deliver.