New shop in town: Peacocks London

Vogue Concepts brought us Promod and Yves Rocher from France, Parfois from Portugal, and Flojos from California. But they're not stopping there! Early this September, they brought in one of London's hottest stores called Peacocks. The fast-fashion brand is London's version of the US's Forever 21, with the goal of translating catwalk trends to wearable retail. 

Here's the lookbook-esque catalogue they rolled out for us (you must look at it from beginning to end, there are so many neat inspirations!)