What's up at Estee Lauder

Estee Lauder is an old skincare brand from way back in 1946. The icon, Audrey Hepburn, once said in 1992 when asked what her beauty secrets are: "...health, lots of sleep, lots of fresh air, and a lot of help from Estee Lauder". That's perhaps part of the reason why it's a name associated with elegant, mature women who like to splurge on beauty goodies. However, with its latest products, I think that I can safely say that Estee Lauder is now also catering to a younger (albeit more refined) market. Their latest releases illustrate as much.

I visited their counter in Rustan's Makati to see first hand just what's up with the brand. First off, let's check out the eyeshadows designed by their creative director, Tom Pecheux: the Pure Color Eyeshadow.

The packaging for these eyeshadows is extremely luxe, done in faux gold casing with the logo embossed on the top and side of the case. There's a bit of heft to it.