You know the popular saying, spend money on experiences and not things? Dior’s Flagship Boutique in the Philippines challenges that adage. Their new space in Greenbelt 5 spanning 165 square meters is all about giving you the full experience of being part of the Dior universe. I’ve been to a few beauty stores but I am stunned by how much detail and love the Dior team put in creating this store.

I heard about LOOK early this year and was psyched when I saw some of their initial plans. The launch I believe was originally scheduled in May but with the pandemic and all, they just officially opened last Friday, October 30. The massive beauty concept store is inside SM Aura. Since it’s in my neck of the woods I decided to visit it despite the fact that there’s a raging typhoon outside (well, I was doing groceries anyway).

SO! I was able to take a lot of photos. I also took a video (I posted it on IGTV) which you can watch if you want to see the exact store layout.

I’ve always been curious about Dior makeup but I’ve never tried any of their products - until recently, when they invited me to explore their newly opened boutique in Mall of Asia. This is right in between the two escalators in the Main Atrium so you can’t miss it! The space is much larger than their old one on the second floor; it’s also more inviting, with a spacious area on the side so you can get immersed in the Dior experience.