Perhaps the best thing about Charm is that Sophie is always working on improving her brushes. She's super OC about making them better than the last batch, which means that you can really see the improvement whenever she comes out with something new! For instance, the Retractable Powder and Blush Brushes are considerably softer than her original synthetic collection; the bristles are somehow thinner and finer.

These new brushes are super dense but still pliable enough not to eat all of the makeup you would rather have on your face. I also like the case mechanism - the retracting cover ensures that the bristles won't get mangled whenever you open or close the cap. It closes tightly so you don't have to worry about it floating in your bag and leaving the precious brush head unprotected. ;) Overall, these brushes have really good case to go with the quality of the bristles.

So wait, how do these brushes work to begin with? Here's a quick guide!

The Charm Essentials Pretty in Pink Vegan Brush Set (P2,500) is not your normal brush set. What sets it apart from the multitudes of other sets out there is the carefully designed brushes that are also multi-purpose. A slanted mini-flat top brush, a fluffy highlighter brush, and a fine smudge brush are just some of its more distinctive charms. Pun intended!

What makes it more interesting is the fact that the brushes perform really well even with what should be a handicap - they're made of synthetic fiber, not animal hair. The former is amazing at picking up cream and liquid makeup but normally not so good at working with powder. In these Charm brushes though, the vegan hair does the job of picking up and applying makeup wonderfully, no matter if it's a powder or liquid.

I'm a huge fan of Sophie's brushes. Not because we're friends, but because I know that her product is something she thought long and hard about, painstakingly honed to near perfection. She's a little bit OC and a workaholic, which is what makes her a successful businesswoman AND the ideal person you want working on your brushes.

Thus, I'm very happy to present her new tools: the Charm Vegan Brushes. She has been developing this for a year! She explained that the synthetic vegan hairs are a challenge to get as stiff or as soft as you need them to be. If you've tried synthetic brushes before, you'll notice that they're harder to control than animal hair brushes especially if you attempt to use them with powder makeup.

That's not the case with these vegan brushes - at least, from what I've tested so far.