Beauty Treats, a new mineral makeup brand in SM

I was on my way home from the PFW opening night when I had an inexorable urge to visit the Beauty section in the department store. I immediately saw a mineral makeup brand I've never seen before: Beauty Treats! I checked the prices and oh boy, these are cheap. Most of the products are under P500. I was delighted to see a pressed face powder, since I've been dreaming of one that's cheap AND mineral for the longest time. I grabbed it without a second thought.

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Why this is nice:

  • Mineral makeup in a pan! I used to wear MMU all the time, but eventually got tired of the extra work that goes into applying them. Loose MMU is messy and inconvenient so I'm happy to have a pressed version.
  • The texture is very soft and satiny. There are no visible shimmers, only a fine sheen. That's unexpected for a cheap product.
  • If you want a dewy, fresh glow to your skin, this powder can deliver that. It has a sheen to it that would make it as a good over-all powder applied lightly or as a highlighter. It's a good finishing powder so don't expect it to give you coverage.
  • Can't beat the price! Got this for only P397. 

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Why this is not so nice:

  • The packing looks cheap and feels cheap. You really get what you pay for.
  • No significant oil control
  • Staying power is so-so
  • It's technically not mineral makeup since it has parabens and synthetic chemicals. Of course, can we expect otherwise from department store brands? Read up on this article on how to find out if mineral makeup IS really mineral makeup.

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Verdict

I find this to be a convenient finishing powder that works well enough for its price. It gives me the kind of glow I want! Be careful not to over-apply, however, because shimmery products tend to highlight all your flaws - bumps, lines, and all. I wouldn't be buying this again; I guess I just have to stick to my Ellana Finishing Powder since it works better and is actually cheaper.

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On top of Dr. Jart Silver Label BB cream

Beauty Treats has other products like mineral foundation and concealer in one pot, eye pencils (that are smudgy - I checked), eyeshadows, blushes, and an eyeshadow palette (don't bother, the colors are chalky in texture and not that pigmented). Overall, I like the idea behind the brand, but you really do get exactly what you pay for. Available in SM and Watsons.

Liz Lanuzo

Founder & Editor-in-Chief

I eat makeup for breakfast, lunch, dinner, and dessert.

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