Anessa’s Summer Showcase: New Technologies and a Sneak Peek at a Revolutionary Night Serum
Summer in the Philippines seems to wait for Anessa, a J-Beauty cult favorite, to make its grand entrance. This year, Anessa is heralding the season with upgraded formulas for their beloved products, a preview of an exciting innovation in sun protection, and a SUNsational Summer Getaway. The event was a vibrant beach-themed party, attended by guests eager for sun, sea, and the return of the Anessa Summer Squad.
This year’s Anessa Summer Squad. Left to right: Steve Near, Zara Near, Isabelle Daza, and Dr. Windie Villarica- Hayano.
This year's squad features SUNsational ambassadors, each an expert in sun safety: athletic duo Steve and Zara Near, actress Isabelle Daza, and renowned dermatologist Dr. Windie Villarica-Hayano. They shared the critical importance of sun protection in their fields, with Dr. Villarica-Hayano emphasizing that "95% of skin aging is due to the sun!" That’s a considerable influence attributed to the sun, but Anessa's new offerings ensure you're well-protected.
This year, Anessa introduced their new Auto Veil technology, designed to smooth out any gaps in the UV protection veil that might occur due to facial movements like smiling or laughing. Now, you don’t have to worry about UV rays sneaking through those tiny cracks! Moreover, Anessa’s formulas are enhanced with Auto Boost technology, which strengthens and increases your sun protection when exposed to water, heat, and humidity. With these innovations, you can freely enjoy every aspect of summer, confident that Anessa has your back—and your skin protected!
Games and activities were set up around the venue, giving attendees a hands-on experience to discover why Anessa truly stands out from other sunscreen brands. Guests had the chance to feel the difference with Anessa's non-sticky formula firsthand and really put it to the test in a confetti wind tunnel. They also experienced the durability of Anessa’s waterproof formula—while water washed away other sunscreens, Anessa’s protection impressively stayed put.
The GOLD SERIES represents the pinnacle of age-defying suncare, incorporating the innovative Auto Veil and Auto Boost technologies. This premium line doesn’t just shield you from harmful UV rays; it’s also enriched with potent skincare ingredients. Among them, purple tea extract offers antioxidant benefits and helps prevent photodamage, while citrus unshiu extract stimulates the production of hyaluronic acid in the skin. Additionally, the series includes collagen and super hyaluronic acid, enhancing skin hydration and elasticity. This combination makes the GOLD SERIES a formidable ally in both sun protection and skin health.
The MILD SERIES by Anessa is specially formulated for sensitive skin, including that of kids and babies, while still offering robust sun protection. This series has been enhanced with Smooth Protect Technology Air, which ensures uniform dispersion of UV protection and incorporates skincare ingredients for an even smoother finish. The formula is hypoallergenic, making it suitable for those with sensitive skin, and it's free from parabens, fragrances, colorants, and alcohol, ensuring no irritation.
Furthermore, the MILD SERIES includes a blend of nurturing ingredients such as ashitaba extract, Sakura extract, peony extract, and licorice. This unique combination addresses multiple skin concerns like dryness, dullness, and stress, making it a gentle yet effective choice for maintaining healthy, protected skin.
Anessa's dedication to leading the way in UV protection technology is set to shine once again with a groundbreaking release scheduled for later this year—a Night Serum designed to enhance UV-Tolerant Skin. This innovative product promises to aid in recovering from UV damage and strengthen the skin barrier's function. Attendees at the event were given an exclusive sneak peek and had the opportunity to try the serum firsthand, experiencing its rich texture and captivating fragrance. We're eagerly anticipating its official release, and you can count on a thorough review from Project Vanity as soon as it hits the shelves!
As we wrap up this exciting preview of Anessa's innovative offerings, it's clear that they continue to set the standard for sun protection and skincare. Their commitment to combining cutting-edge technology with nourishing ingredients ensures that every product not only protects but also enhances your skin. Whether you're gearing up for summer or looking for daily sun care solutions, Anessa has you covered, literally!
