Beauty Roundup: Rustan’s The Beauty Source Boutique, Mae Layug on Forbes Magazine, Happy Skin Hair, and Sephora.ph Love Month Promos

We are kicking off February with a news roundup of local beauty industry milestones! Rustan’s The Beauty Source recently opened its first stand-alone boutique (yes, separate from Rustan’s department stores). Beauty influencer and founder of GRWM Cosmetics, Mae Layug, is featured on Forbes Magazine! Happy Skin Cosmetics expands their horizons with the launch of Happy Skin Hair. Last but not least, Sephora.ph is celebrating love month with markdowns and love-ly gifts.

Rustan’s The Beauty Source now has its own stand-alone boutique

The Beauty Source, otherwise known as the Beauty section of Rustan’s luxury department store, celebrated a huge milestone last January 30th: the grand opening of its first stand-alone boutique! Enjoy the finest of luxe beauty brands at Rustan’s The Beauty Source located at Level 1, The Mall at NUSTAR Cebu, the first luxury mall in Cebu, as well as the Visayas-Mindanao regions.

No more FOMO for Beauty Addicts outside Luzon! Experience firsthand luxury skin care, makeup, fragrances, and all things beauty from brands like Dior, La Mer, YSL, and more. Don’t forget to bring your Beauty Addict card to enjoy exclusive in-store discounts until February 16th!

Mae Layug featured in Forbes Magazine

Congratulations are in order for content creator-turned-entrepreneur Maryann “Mae” Layug, founder of homegrown brand GRWM Cosmetics. Her success story is featured on global business magazine Forbes, in an article entitled “Is The Philippines Asia’s Beauty Industry Wildcard?

Written by former Project Vanity contributor Carol RH Malasig (@almostdiplomatic), the article explores Mae’s story from then until now. Read the full article to get a view of how she runs the business, with a bonus snippet hinting at the future of GRWM Cosmetics.

Happy Skin Hair

Happy Skin has definitely found its niche in the local skin care and makeup scene. Now it enters a new stage as they launch Happy Skin Hair. Available online and in-store, the collection is made up of a shampoo and conditioner treatment in two variants: Soft & Straight for dry, damaged hair, and Volume & Bouncy for fine, flat hair. If you’re curious to know how they faired in our weather, read Katsy’s review of the Volume & Bouncy variant here!

The collection was formulated and made in Japan, the hair innovation capital of the world, BUT tested on Filipino hair to withstand the Philippines’ heat and humidity. Infused with Hydrolyzed Elastin, Biotin Peptide, and their signature Powerhouse 4 Actives, these essentials are designed to nourish the hair and scalp. It also features luxurious, lasting fragrances with thoughtfully curated fragrance notes. The sulfate-free formulas also ensure gentle yet effective care even for colored hair. Check them out at the Happy Skin boutique nearest you!

Image via Sephora.ph

Sephora.ph Valentine Treats

For the month of February, Sephora.ph has some special treats for Beauty Pass members! With a minimum spend of P5,000, use the code LOVEPH on checkout and receive a Canvas Tote Bag (choice of Cream or Black) adorned with cute rainbow hearts–until supplies last, of course. The code is active until February 28th.

Image via Sephora.ph

If your cart hasn’t reached the minimum purchase, browse their limited offerings on holiday markdowns. Get up to 50% off on selected holiday products, until February 28th or stocks run out.

And that’s it for this week’s roundup of beauty news! See you in the next one.

Claire Reyes

Age range: 30-35

Skin type/shade: light with neutral undertones, combination, sensitive

Skin concerns: large pores, blemishes, dry spots, comedones, dry lips

Hair type: naturally curly, thick

Hair concerns: flyaway hair and frizz

Eye shape: almond, chinky

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