Green Glamour: Ever Bilena's Mission to Merge Beauty with Sustainability
This story is made in partnership with Ever Bilena
It's like walking a tightrope; on one side, you have the evolving Filipino beauty industry, and on the other, the pressing need to be kinder to our planet. It's a tough balance to strike, especially here in the Philippines. Ever Bilena, a brand we've all grown to love for its affordability and quality, is stepping up to this challenge in a big way through its partnership with Ecoloop, a move that's not just about looking good but doing good.
L-R Reinier Dizon (Vice President, Strategy & Business Development - Republic Cement Services, Inc.), Donway Sy (Business Development Manager - Ever Bilena Cosmetics, Inc.), Angela Edralin-Valencia (Director for ecoloop), Denice Sy (Chief Sales & Marketing Officer - Ever Bilena Cosmetics, Inc.)
The road to sustainability for local beauty brands like Ever Bilena is littered with obstacles. For starters, recycling in the Philippines feels like a puzzle with missing pieces. The systems and infrastructure we need to make recycling a no-brainer just aren't in place. This challenge isn't small; it's foundational, affecting everything from how products are designed to how they end their life cycle.
So, what's holding us back?
Lack of a Robust Recycling Protocol: Without the right facilities and systems, even the best intentions for recycling and waste management can hit a wall.
Awareness and Attitudes: There's a gap in how much we know and care about sustainability, both from consumers and within the industry itself.
Cost Concerns: Going green often comes with a price tag that can be daunting for local brands trying to stay competitive.
No Government Policies With Teeth: A lack of supportive government policies doesn't make the journey any easier, lacking incentives for companies to commit to green practices.
Complex Chains: Ensuring everything from sourcing to packaging is sustainable is a Herculean task without a network of green suppliers.
Despite these hurdles, Ever Bilena’s move to join forces with Ecoloop is a game-changer. They're turning post-consumer packaging into something useful instead of letting it pollute our beautiful islands. This partnership has already kept the equivalent of 14.6 million sachets out of landfills and our oceans. It's a bold step towards showing that beauty and environmental responsibility can go hand in hand.
Both Denice Sy from Ever Bilena and Roman Menz from Republic Cement agree that this collab isn't just good business—it's the right thing to do. It's about setting a precedent, showing that sustainable practices can and should be an integral part of how we think about beauty in the Philippines.
Ever Bilena is also making strides with their commitment to clean beauty. Their products are not just about making you look good; they're about peace of mind, knowing what you're using is paraben-free, cruelty-free, and comes from ethical practices. This is more than just a trend for them; it's a statement about the values they hold dear.
The path towards a greener beauty industry in the Philippines is challenging, no doubt. But it's also filled with opportunities for innovation and collaboration. Ever Bilena's journey with Ecoloop is just the beginning. It's a call to action for everyone involved, from us as consumers to the companies we support and the policymakers who guide our country. Together, we can make beauty sustainable, not just in the products we use but in the legacy we leave behind. Let's make our pursuit of beauty mean something more, for today and for generations to come.
