5 Reasons Your Hair Needs Keratin – And Where to Get It
This story is brought to you by Hello Glow | Product photography by Perkin Gotohio
If you’ve ever had a keratin treatment at the salon, you know the magic of stepping out with smooth, shiny, and frizz-free hair. But keratin isn’t just a one-time treatment—it’s actually a naturally occurring protein in our hair, skin, and nails. Think of it as the building block that keeps our strands strong and resilient.
However, due to constant exposure to heat, pollution, and chemical treatments (yes, even your favorite hair dye), our hair’s keratin levels deplete over time. That’s when we start seeing breakage, dullness, and rough texture. The good news? You can replenish lost keratin through keratin-infused hair products, giving your strands a much-needed boost without an expensive trip to the salon.
So, why exactly is keratin important, and what can it do for your hair? Here are five key benefits of adding keratin into your routine.
1. It Strengthens Hair and Reduces Breakage
Keratin acts like armor for your hair, reinforcing weak areas and making your strands more resistant to breakage. If you have fine, brittle, or color-treated hair, using a keratin shampoo or conditioner can help restore strength and prevent split ends before they even start.
2. It Smooths Frizz and Flyaways
Ever wondered why keratin treatments are so popular for frizzy hair? That’s because keratin helps seal the cuticle, making hair smoother and more manageable. If you struggle with humidity-induced frizz or find yourself reaching for the flat iron too often, keratin-rich products can help keep your strands in check without the extra heat damage.
3. It Restores Shine and Softness
Damaged hair tends to look dull because the cuticle (the outermost layer of the strand) becomes rough and uneven. Keratin fills in those gaps, creating a smoother surface that reflects light better—hello, natural shine! Plus, it makes hair softer and silkier to the touch, so your ponytail won’t feel like a straw broom anymore.
4. It Protects Color-Treated Hair
If you dye your hair, you know how quickly color can fade and how dry hair can feel post-coloring. Since keratin helps reinforce the hair structure, it prevents damage from chemical treatments and helps retain color vibrancy longer. It’s basically a color-safe insurance policy for your strands!
5. It Makes Hair More Manageable
Tangled, hard-to-style hair? Keratin smooths out rough cuticles, making hair easier to detangle and style. Whether you’re air-drying, curling, or blow-drying, you’ll notice less tugging, fewer knots, and less time spent wrestling with your brush.
How to Add Keratin to Your Routine
If you want to enjoy the benefits of keratin without committing to an expensive salon treatment, a keratin-infused shampoo and conditioner is the easiest way to go. One great option that ticks all the right boxes is the Hello Glow Keratin Shampoo (P249 / 350g) and Hello Glow Keratin Conditioner (P249 / 350g).
What’s great about this duo is that it promises to deliver the benefits of keratin while being 100% sulfate-free, so it won’t strip your hair of natural moisture. Plus, it’s packed with nourishing ingredients that go beyond just smoothing your hair:
✔️ Argan Oil – Protects treated hair from breakage and promotes healthy hair growth.
✔️ Macadamia Oil – Softens and smoothens hair for a silky, touchable feel.
✔️ Oat Peptide – Helps maintain a healthy scalp, which is key to strong, resilient hair.
Whether you have color-treated, frizz-prone, or heat-damaged hair, switching to a keratin shampoo and conditionercan help restore strength, shine, and manageability over time. It’s like giving your hair a much-needed protein boost—without the hefty salon bill! So, if your strands have been feeling dry, rough, or just blah lately, maybe it’s time to give keratin a try!
