Just Issy: Swatches Of All New 52 Colors In Their Custom Palette System
Issy & Co. has rebranded as simply Issy and dropped a crazy impressive launch while at it. They've unveiled a staggering 54 new products, staying true to their "bigger is better" mantra. The collection boasts powder blushes, bronzers, contours, and highlighters. Additionally, it features a diverse range of pressed eyeshadows, complemented by an eyeshadow and concealer base.
All the powder pigments come as individual inserts, specially designed to snugly fit into the stylish Issy-embossed magnetic palette. This design not only ensures a sleek aesthetic but also promises convenience for both storage and travel. As we delve deeper into the specifics of this expansive launch, we're here to guide you through the array of choices, ensuring you curate a collection that's perfectly tailored to your preferences. So, let's explore and help you find your ideal picks!
Kicking things off with a splash, let's dive into the eyeshadows. With an impressive lineup of 34 shades, there's a diverse mix of mattes and shimmers priced at ₱149 per 1.5g magnetic pan. The curated shade range is commendable, spanning from light to deep tones and offering a spectrum from warm to cool – ensuring a wearable shade for every occasion and preference!
Beyond the basic details, we've gleaned some insightful information from the brand's Creative Makeup Visionary, Slo. She enlightened us about the diverse finishes of the shimmers, each offering its own unique touch:
Satin: Predominantly a base hue with a subtle sheen, this finish is reminiscent of velvet, soft and luxurious.
Mirror: These are intriguing suspended glitters without a base, giving them a sheer appearance, much like looking into a sparkling, clear mirror.
Foil: Striking the right balance between base and micro-glitter, the foil finish can surprise you with a duochrome effect, lending a multi-faceted shimmer to the lids.
Each finish provides a distinctive look, allowing makeup enthusiasts to experiment and find their signature style.
For those aiming to amplify the intensity of these eyeshadows and ensure they endure the test of time, employing an eyeshadow base is a game-changer. Fortunately, Issy has got you covered! Their primer, presented in an 8g tube priced at ₱199, boasts an oil-control formula, promising to prolong the vibrancy and wear of your eye looks. A pro tip: ensure you give it a gentle shake before use. And remember, with this primer, a small amount goes a long way.
Moving on to the blushes, Issy presents an array of 9 captivating shades, priced at ₱249 for a generous 6.5g. These are housed in the larger magnetic pans, one of only two products to do so, ensuring a visual feast of wearable blush tones. The palette's diversity particularly stands out to me, as it incorporates delightful hues that beautifully complement Filipino skin.
Notably, these colors, although flattering, are often underrepresented in the local market. Among the standout shades are the understated Flesh, the deep berry-toned Nasty, and the vivacious red of Heated. This collection certainly broadens the horizons of blush choices available.
The bronzers share the spotlight with the blushes, also presented in the larger 6.5g magnetic pans, priced at ₱249. Though limited to three shades, what's fascinating about this collection is Issy's innovative approach to selection. Instead of the usual gradient of light to dark, the brand focuses more on varying undertones, providing a fresh perspective on bronzer choices. It's a thoughtful and intriguing twist that emphasizes the importance of undertones in makeup selection.
The contours, uniquely housed in 0.3g square pans and priced at ₱199, stand out with their cool tones. These shades are specifically crafted to simulate the illusion of natural shadows on one's face. By mimicking and accentuating the inherent shadows and contours of facial features, they effortlessly carve out a more defined and sculpted appearance.
Rounding out the collection are the highlighters, presented in 0.3g magnetic inserts, each priced at ₱199. Issy offers a trio of radiant choices: a sophisticated champagne, a classic gold, and a shimmering rose gold. Each shade promises to deliver that sought-after blinding highlight, ensuring you shine in all the right ways!
Customizable Eye and Face Palette
True to their brand ethos, Issy ensures convenience and customization for its users. So, it's no surprise that they've introduced a magnetic palette, priced at ₱299, for users to craft their own unique palettes. The freedom to mix and match is immense, and there's undeniable joy in curating your personal shade collection. Filling up the palette becomes not just a necessity, but a delightful part of the Issy experience.
Recognizing that the vast selection might be a tad overwhelming for some, Issy has thoughtfully provided pre-curated palettes to simplify the choice. There are five distinct eyeshadow color stories, three blush narratives, a dedicated bronzer trio, and a combined contour and highlight palette. These ready-made selections offer a harmonious blend of shades, ensuring everyone, from makeup aficionados to beginners, finds their perfect look.
This launch is brimming with choices, and remarkably, it's just the beginning of their rebranding journey! To explore these offerings, head over to your preferred e-commerce platforms or visit the emerging Issy stalls around Metro Manila. As of now, they're stationed at SM North EDSA department store, SM Fairview department store, and LOOK in SM MOA. With such an impressive start, one can only anticipate what else Team Issy will unveil. The excitement is palpable!