Historically, women like buying affordable luxuries like red lipstick and face powder after a crisis. But after COVID-19, I bet most of us will be keeping our masks on and our lips covered. With the bottom half of their faces covered, people are choosing to play up their eyes and brows. Sales of eyeshadow palettes and other types of eye makeup have increased dramatically, according to Inquirer. They called it the “eyeliner effect”.

Pink Sugar just seems to hit all the right notes with their product mix, affordable price point, and excellent quality. They offer great value for money, so you’ll often find their products making their way into our favorites! If you haven’t tried anything from them yet and are on the lookout for good budget buys, consider adding these picks to your collection:

When it comes to good quality makeup products that won’t break the bank, Pink Sugar is a constant favorite here on PV! From the time Liz first wrote about them in 2015, we’ve pretty much enjoyed everything from their 350-peso face powder to their pizza-proof lip tints. The formulas are good and reliable, but this local brand is continually finding ways to make their products even more user-friendly. So when they released a new variant of their well-loved Eye Candy Eyeshadow palette and a repackaged duo version of their Sweet Cheeks HD Cheek Color, I thought people needed to see these in action! 

When you barely have a minute to put your face together, swiping on a favorite lipstick is a fast and easy way to elevate your look. If you’ve ever been told that you look pale or sickly because you skipped your usual full face of makeup, putting on lipstick literally brings color back to your face. But what happens if you’re too busy to reapply throughout the day? We discovered that Pink Sugar’s Sugar Tint Lip & Cheek Tints (P349 each) is a great solution to this problem!

Often, at the drugstore beauty counter, a “good bargain” is just a bargain more than it is actually good. Many of us settle for mediocre products because they’re cheap and they work well enough. Often we would pay for these with a shrug. “It’s alright,” we tell ourselves. Once in a while though, something seriously good comes along and we are reminded why we should keep our standards even when faced with all manner of cheap temptations. That’s how I felt when I tried the Pink Sugar Our Lil’ Secret All Day Matte Powder, which is only P349 for 10 grams of product.

Happy long weekend, everyone! We hope you're all getting to enjoy a bit of sun after several days of rain. This week’s roundup includes a very special story of a fellow Pinay in Hollywood who just landed an incredible beauty deal. Of course, we’ve also got the lowdown on all things new from MAC Cosmetics, Benefit, Too Faced, and Pink Sugar because the beauty world is busy and buzzy!

Happy May, PV girls! To help us usher in a new month, this week’s roundup has got a bunch of exciting releases and tantalizing teases just for you! From Kat Von D’s trio of brow products (we’ve been waiting a year for these bad boys) to Pink Sugar’s new counter, this week will have you jumping in your seat! Get ready for FENTY’s possible new shade and Huda Beauty’s gorgeous baby palettes! And did we mention a BUNCH of epic things from MAC? Bring. It. On!

When we think about "multi-tasking makeup", what usually comes to mind are full face palettes and lip & cheek tints. These are definitely great space savers that give more bang for your buck, but I think the true workhorse of any kit is the concealer. To demonstrate just how flexible this one product is, I asked my fellow PV girls to share their favorite concealer hack using Pink Sugar's Our Lil' Secret Concealer. At just P349, this pocket-friendly tube can do more than just brighten the undereye area and cover light blemishes! Here it is in action.

Just like that, the first two weeks of 2018 have already passed! We’re hoping that your year is off to a good start but just in case you need a quick pick-me-up, this week’s roundup has got a bit of everything for you. From Avon’s grandest sale in 40 years (crazy, I know!) to Kat Von D’s latest music collab, these news bits are just as exciting as the fireworks you lit for the new year. Pat McGrath’s also got a luxurious new lip product, and you can have the opportunity to make beauty your business. And that's just as well because Tom Ford Beauty is bringing in something sensual this February! 

I'm lucky to call Laveen and Rohit Mirpuri of Pink Sugar my friends. I always learn new things from them when it comes to business, and they are always super frank (sometimes painfully frank) when it comes to feedback about my own business and products. I am the same with them. When you're working your ass off as hard as we all do, then there really is no time for bullshit. I appreciate that!

How can another month basically be over? Slow down, 2017, we aren’t ready for it to be over! How about we talk about the crazy sales that even more of our favorite brands and sites are doing? From Althea’s Monthly WOW to Nuxe’s sassy steals, our wallets have never looked slimmer. Take a whiff at Kiehl’s Classic Holiday collection, and find out just how many minutes it took for Gigi Hadid’s Maybelline palette to sell out. Happy reading!

When the Pink Sugar Our Lil Secret Concealer came out a few years ago, makeup fans went nuts for its crazy coverage and staying power. It was a once-in-a-blue-moon drugstore concealer that actually can match high-end ones, for a change. At P299, it's one of the "secret" gems at Watsons and SM Beauty stores.

Pink Sugar's Laveen and Rohit Mirpuri knew that they had a winner in their hands and of course, wanted to expand the line based on what their customers are asking for.

Lots to get through for this week, PV girls! When it comes to making a bold statement, Nicki Minaj is a woman who knows how draw in a crowd, so when the Anaconda Queen goes nude, people turn heads. For this week’s roundup we’ve got everything you need from ColourPop’s newest brow products to the fabulous ad campaign of the Balmain x L’Oreal Collection! Feast your eyes on Kat Von D’s up and coming highlighter, and get excited for Pink Sugar’s concealers! It’s a wild roundup this week!

Life is good, PV girls, it is so, so good! There’s loads to be excited for, starting with all the insane sales and promos to celebrate International Lipstick Day on July 29! We're looking forward to amping up our glow with cult-favorite Hourglass Cosmetics, which will be available in the Philippines very soon. You can also enjoy a little girl-bonding by taking advantage of a crazy brow deal for you and your girlfriend. Thank goodness it's payday weekend cos you won't want to miss out!

Hey, PV girls! What’s good? Let me give you a run down of what’s been happening in the beauty world. One of your favorite local brands has now come out with a line of gel nail polishes (I know, I know- try to breathe), Pink Sugar released two new shades of their well-loved Sugar Tints, and Beautyblender is getting very millennial! Sponges and nails not your thing? Well, Colourpop is collaborating with a gorgeous celebrity model (for the third time), Clinique is now working with our fave K-Beauty star,  and Jo Malone just launched a new collection. Interested yet? Read on!

They say “one’s company, two’s a crowd and three’s a party” and this week’s roundup is nothing sort of a grand celebration! We’ve got a ton of things to get through that will have you partying up the weekend with excitement. Love spoiling your hair with delicious treats? Well, The Body Shop has something fruity and refreshing for your scalp. Love getting manis and pedis? ColourPop has something fun and pastel just for you. Always wanted makeup by Kat Von D but didn’t know where to get it? Look no further cause it’s finally in the PH! It’s a party up in here, PV ladies, and we’re going to have so much fun!