Five tips on how to buy beauty products online with zero regrets

These days, buying beauty products online can be a tricky business. Whether you’re online shopping for something you haven’t tried before, or attempting to get the best bang for your buck at your favorite brand, it’s easy to get overwhelmed by all the options (or fall into a hole of looking at swatches to determine whether that shadow will really work with your eyes). Throw in the fact that star products tend to sell out faster than ever these days, and it’s enough to make you want to slam your laptop shut.