Editor's Picks: The top three beauty trends that will define 2022

Our ever-evolving relationship with beauty will mark a new milestone in 2022. The pandemic has caused a massive shift in what we expect from our beauty and personal care products, as well as the roles that they play in our lives. What we used to take for granted - for example, the definition of “pretty” - may well already be out of touch.

I’ve been a beauty insider for almost 14 years now. I noticed throughout the years that relevant products are relevant NOT because they’re good, well-priced, or particularly useful. The ideas that power their use determines what actually makes them “trendy”. Here are three trends that I think will define 2022!