BeautyCon 2024 Recap: A Celebration of Beauty, Diversity, and Sustainability
This story is made in partnership with Watsons
BeautyCon 2024, hosted by Watsons at the SMX Convention Center in Pasay City, recently wrapped up, and it was a gathering that beauty enthusiasts wouldn’t have wanted to miss. From March 20 to 23, this event transformed into a playground for those passionate about skincare, makeup, and overall wellness, featuring over 100 beauty brands that came together to showcase their latest offerings, from exciting deals to exclusive freebies.
The highlight of BeautyCon 2024 was the diverse range of brands that Watsons brought under one roof, including Naturals by Watsons, Watsons Brand, and Watsons’ Globally Owned Brands and Exclusives (GOBE), alongside Watsons Baby, Glamworks, Hair Treats, and Body Treats. Each brand presented their products, focusing on quality, innovation, and affordability, catering to the varied needs and preferences of the beauty community.
Ciara Magallanes
Kaladkaren
The event also served as a platform for meaningful discussions, with Key Opinion Leaders (KOLs) and influencers sharing their insights and experiences with various Watsons products. Notable personalities like Kaladkaren, Sofia Jahrling, Ciara Magallanes, and Rain Matienzo, contributed to the dialogue, bringing to light the real-world application and benefits of the showcased products.
Sofia Jahrling (Right)
Rain Matienzo
Naturals by Watsons stood out for its commitment to natural ingredients and sustainability, offering products crafted with over 90% natural ingredients, free from harsh chemicals, and packaged in eco-friendly materials. This approach not only caters to the growing demand for clean beauty but also aligns with the ethical considerations of today's consumers.
Watsons Brand reaffirmed its dedication to making quality accessible to all, with a range of products that promise substantial savings without compromising on performance. The brand’s rigorous testing process before launching any new product ensures that consumers receive only the best.
Summer essentials from Glamworks, Hair Treats, and Body Treats were also in the spotlight, offering solutions to keep hair and skin nourished and protected during the warmer months. These products exemplify how targeted care can make a significant difference in maintaining one's appearance and wellbeing during the summer.
Watsons Baby highlighted the importance of gentle yet effective care for the youngest members of the family, with products tested to meet the highest safety and quality standards. This focus on infant care emphasizes Watsons' broader commitment to the wellbeing of all its customers, regardless of age.
BeautyCon 2024 was a success! It’s the ultimate testament to Watsons' ongoing mission to bring together a community of beauty lovers, offering them not just products, but solutions, inspiration, and a sense of belonging. This event underscored the power of beauty to connect and empower individuals, encouraging them to explore and express their unique styles and preferences.
