If you've ever been to a Tony Moly store, you'll know that the place is stocked with beauty products from floor to ceiling. The Megamall store in particular is small but the first time I went there, I spent 15 minutes going through everything! There was just so much to take in. However, even though Tony Moly carries an extensive line already, that doesn't stop the brand from bringing in more, more, more.

Here are some of the brand's latest products. A few of these may not be available yet so better inquire at the Tony Moly Facebook Page to be sure.

It's a lot! There's something for the hair, feet, face, and of course TM's cute makeup. Oh, the makeup. They look like toys so I wasn't initially inclined to take them seriously. Well I do now after using them!

Berry Trendy Style Hair Glaze (P378), Backstage Paint Eye Pot in Lavender (P448), Shiny Foot Baby Skin Heel Patch (P178), Petite Bunny Gloss Bar (P278), Lovely Girl Eau de toillete (P748)

I can pretty much say with conviction that the quality of Tony Moly products is uniformly good. It won't blow your mind away like the more expensive brands, but for the affordable price Tony Moly surprisingly has nice products. The more I get to know this brand, the more I like it! There's so much more to it than just the cute packaging.

This time, I'll be talking about the Tony Moly Berry Lovely Girl Petit Powder (P348). It's a silky, well-milled translucent powder that's great for setting your cream or liquid makeup. It especially goes well with the Tony Moly Baby Doll BB Foundation.

Texture. The Berry Lovely Girl Petit Powder feels silky and soft, quite unlike the other powders in its price range. It's a lavender white when you see it, but it blends in smoothly if you use a fluffy powder brush.

Lip tints are handy for that pretty oh-I-really-didn't-try look or for those days when you're really in a rush and don't have time to dally with lipstick. The Tony Moly Berry Berry Magic Lip Tint in Green Apple (P198), I find, is a nice option to keep in your bag if you like hassle-free lip color!

What I like about the product

• Delivers a sheer, berry shade that looks even when applied. Love it! The clear green gel gets that berry hue once it touches skin. It leaves a stain on skin so the color lasts for a few hours.
• It's a bit like a lip balm so it's moisturizing.

Are you a makeup snob? I wouldn't call myself one because I do use drugstore brands that do wonderful things for the price. However, in my experience, the more expensive products tend to work better than their affordable counterparts. That's why I would rather save my money and spend it on big-ticket beauty items if I'm going to have to buy a specific type of product anyway.

Take foundation, for instance. The best foundation I've ever tried hurt my wallet pretty badly, but it was one of my best buys ever. I have found that foundation is something that's difficult to get right so the good ones tend to cost a really pretty penny. That's why I kinda don't know why I purchased the Tony Moly Baby Doll BB DollFoundation, because it's just P398. I didn't know exactly what I expected from it!

Well, I was impressed when I swatched it in the store and thought it was quite interesting. The clincher though was the fact that Tony Moly was new and I want to try something new. Good thing that this foundation is actually a nice product so I feel that my 400 bucks went to the right place.

Coverage and finish. I wouldn't call the Tony Moly BB Doll Foundation a proper "foundation" though. It's really more of a BB cream or tinted moisturizer to me, judging by the texture and coverage.

Yesterday, I dropped by Tony Moly's recently opened branch in Megamall. I wasn't able to attend the press launch last Tuesday due to work but Foz, their marketing person, kindly set aside my press kit for me anyway.

The kit included a bunch of goodies, but I also bought this Baby Doll BB Foundation (P398) because it looked super promising when I swatched it in the store. So yeah, here's my Tony Moly loot! It'll take a bit of time to review them but I'll add my first impressions here for your reference when you visit the store. ;)

The Baby Doll BB Foundation is supposed to control oil. I tried it on half my face and it's light, it dried quickly enough. It's the only foundation at Tony Moly that can match medium skin like mine - everything else is too light. The cute bunny bottle is a face mist, I haven't tried it yet. It's called Pocket Bunny Sleek Mist. The tomato jar is their best-selling Tomatox Brightening Mask that instantly brightens skin (I swatched it on the back of my hand, it does).

Tony Moly, the Korean cosmetic brand similar to Etude House and The Face Shop, quietly opened its first branch last April 30 in SM Fairview. I've never tried anything from the brand because I'm not so interested in Korean makeup, but I've read promising reviews of some of Tony Moly's very affordable products. 

Photos from Timeless Confection. Read her full blog post, she has more shots!

Tony Moly has the usual Korean fare: BB creams, face masks, skincare, perky makeup. Overall, I can't wait for a nearby branch to open so I can buy a couple of stuff for myself. Here's a list of future branches and their tentative opening months

The popular Korean skincare and makeup brand is now in the Philippines! Etude House is best known for its blemish balm creams and powder compacts that fans swear improve the appearance of their skin. To be honest I never got on the BB cream band wagon since I thought that they’re just glorified tinted moisturizers, but when the well-known BB cream brand landed in Megamall (Mega A, Upper Ground Level), near where I work, I just HAD to pay a visit.

The items inside the boxes are Christmas gifts. For myself, I got a BB Magic Cream(P598) and the Surprise Essence Concealer (P298). Since my purchase exceeded P1,000, I got a free eyelash curler. 

You know what’s awesome about the store? The items are not overpriced! In fact, I’d say the stuff they sell are cheap compared to The Face Shop, Elianto, and Skin Food. Your P1,000 pesos wil go a long, long way in this place. For example, their cheapest blushes are only around P248, retractable eyeliners at P128, single eyeshadows at P148, makeup removers at P198, and nail polishes ranging from P48 to P98. 

The Precious Mineral BB Cream is P698, BB Magic Cream with SPF 30 is P598, and the BB Magic Cream Refreshing and Moisturizing variants are P548.

I’ve been using the BB cream and concealer I got these past few days and I must say, I like them! Reviews to follow, of course. In the meantime I’ll be coming back to Etude House to get the white retractable eyeliner and maybe take a closer look at their powders. 

So, what do you think about Etude? Tried any of their items?