It’s a great time to be a makeup junkie. The past few years have witnessed the birth of several new local makeup brands, and each one of them has been bringing their A-game to the table. One of these new players is Vice Cosmetics, which just launched last year. With the success of several lines of lipsticks and their first collab, Vice is upping the ante with a range of powder highlighters, blushes, and contour called the Aura Collection.

Editor’s Note: Before Buwan ng Wika ends, we want to celebrate a Filipino language that has risen in popularity in recent years - Swardspeak! More popularly known as Bekinese or Bekimon, this gay lingo has also become common in the beauty world, especially with the arrival of the Vice Ganda brand. A glossary of terms has been included below for those who are not familiar with the terminology. We hope you enjoy this article as much as we did producing it!

While comparisons to similar celeb-preneur labels such as Kylie Cosmetics and Jeffree Star abound, there’s no denying that Vice Cosmetics - much like its famously unkabogable founder - is a brand all its own. Formulated based on the #GandaForAll philosophy, Vice Cosmetics’ debut launch promised luxury quality at mass-market friendly prices, and featured true-matte shades that were simultaneously trendy and wearable. Still, while this first launch definitely brought fashion-forward mattes to the mainstream market, there was a conscious effort to “tone down” on the hues and finishes: to be “relatable” instead of reflecting Vice Ganda’s trademark edgy style.

Celebrity makeup lines are all the rage these days. From Fenty Beauty by Rihanna to blk Cosmetics by Anne Curtis, stars are acting on the fact that they can wield their influence to grow their own business empires. The latest star to launch a beauty collection is Vice Ganda. Known for his roles as actor, comedian, and TV host, Jose Marie Viceral can now add "beauty entrepreneur" to his list of accomplishments. Officially introduced to the public through a jam-packed Smart Araneta Coliseum, Vice Cosmetics stays true to Vice Ganda’s unkabogable style with the Vice Cosmetics Ganda For All Concert: The Phenomenal Launch.