With all the drama that’s happened in the beauty world this 2019, this week’s BNR features some familiar brands and faces moving on to the next chapter. Beauty gurus and brands alike have made some major changes, from Deciem’s apparent rise from the ashes, to a Japanese cosmetics giant Shiseido acquiring cult favorite US skincare brand. We're also anticipating two very different beauty brand launches from YouTube gurus both stateside and local, and it's definitely made the second stretch of October pretty exciting for us beauty news diehards!

Shiseido welcomes Drunk Elephant

You know things are getting bigger and better for US skincare brand Drunk Elephant, which has been recently acquired by the Shiseido Beauty Group for a whopping $48 million! Taking to Instagram to announce the big shift, Drunk Elephant founder and chief creative officer Tiffany Masterson expressed her excitement in the brand’s newest development, saying that the partnership would bring them a lot more reach, globally. She also assured new and long-time fans of the brand alike that she would remain a part of the team, and that the formulas they’ve come to know and love will remain untouched. Though now reporting to Shiseido under chief growth officer Marc Rey, Masterson remains the president of the company and looks forward to the international opportunities that the partnership will undoubtedly offer.

Full story on Allure

DECIEM 2.0

2018 was a whirlwind for fan favorite clinical skincare, The Ordinary by Deciem. Though their sales, product lines, and commercial success continued to skyrocket in the previous year, the beauty world could not ignore the brand’s turmoil as its former CEO Brandon Truaxe began to publicly attack and antagonize both customers and competitors. The company also lost many key team members, including current CEO Nicola Kilner.

Since Truaxe’s unfortunate passing, the brand he built and loved has seemingly risen from the ashes. Kilner, now heading the multi-brand company, is eager to continue the legacy that Truaxe left behind for them. Deciem hopes to release 32 new products between the last quarter of 2019 and early into 2020, including an spf concealer (!) from the Ordinary, a new skincare line from NIOD, and two new categories: Hippooh, Deciem’s minimalist ingredient answer to the growing market for ‘baby skin’, and Loopah, a funky new bath and body collection with unique signature scents. Kilner has also expressed interest in reviving Aveston, a fragrance brand ideated by Truaxe who was a perfume enthusiast, as homage to her late friend.

Full story on Vogue

Double duty, practical beauty

As a fan of multitasking products myself, I’ve always wanted to try Bobbi Brown’s skincare-foundation hybrid, the Intensive Skin Serum Foundation with SPF40. However, the pipette-type packaging made it pretty delicate and not ideal for those who apply makeup on the go. Well, things are changing!

The brand has just released the same trusty formula in a practical, pump bottle that dispenses just the right amount of product. The Intensive Skin Serum Foundation captures the Active Skin Energizing Complex, which claims to improve skin texture over time and regular use. It also promises instant moisture that will leave skin looking radiant, even, and beautifully toned in a flash. The bottle itself is a sure stunner, encased in luxurious black with a gold cap and detailing around the bottle. If you’re in the market for a new base, this beloved formula will be available in its snazzy new packaging for P3,750 at local Bobbi Brown stores and counters this October.

Queen Tati releases Tati Beauty

Halo Beauty? She's not done yet! YouTube beauty guru Tati Westbrook has just dropped the bomb on her followers with the announcement of Tati Beauty, which launches this October 25! The first product to make its debut is a 24-pan eyeshadow palette with four different finishes and six different tones, and it's just the first of many products that the makeup maven plans to offer. Enjoy the swatch party here! Though Tati has yet to name a price for the stunning palette, she has teased that she’ll be announcing more details prior to website launch.

Full story on Bustle

Holiday-ready with OPI x Hello Kitty

OPI has once again partnered with one of its top collabs for an adorable Holiday 2019 collection! In honor of Hello Kitty’s 45th anniversary, OPI has launched 12 meow-velous colors to dress up your nails for the season. Whether you want to go for subtle or sparkle this Christmas, the OPI x Hello Kitty collection will surely have something for you!

The packaging features the beloved Sanrio character’s trademark ribbon on its cap, and come in gorgeous 3-bottle sets that make for perfect stocking stuffers. The nail lacquer brand welcomes back a few shades from its 2016 collab with Hello Kitty, including Let’s Be Friends, which OPI global director of color collections Jill Bartoshevich lauds as the most-searched OPI color in the brand’s history.

The collection is currently only available in ULTA, Sanrio stores, and online via ulta.com, Amazon Beauty, and Sanrio.com so Filipino fans may have to stay tuned for news of a local release.

Full story in Beauty Packaging

Image via Preview

Michelle Dy gets Basic

Local beauty scene fans may know this beauty guru from her Youtube videos and insta-worthy outfits. Recently, Michelle Dy caused a stir in the beauty community when she posted on IG to thank her Angels for their support and announced that she had been busy working on a new brand called Michelle Dy Basics. The influencer continued to hint at the release with close-up shots of her eye look, lip gloss, and more before dropping a photo of two trendy-looking pouches in pink and mint. Though the exact products remain to be seen, the products are expected to drop on the last week of October, available online and at select Watsons stores nationwide.

Full story on Preview