COLORS by Zenutrients is the first Filipino line specifically for the aftercare of colored hair

One of the easiest ways to drastically change your look is by transforming your hair. There's a multitude of ways you can cut and dye your hair in an instant, either at a salon or by doing it yourself. In just a couple of hours, your jet-black hair can morph into a vibrant, "fifty shades of purple", just like @piakarinaa’s hair! And in a flash, you can gain a boost of confidence you never knew was inside you. The transformation itself? That's the easy part. The aftercare, however, may be a bit trickier.

That's why COLORS by Zenutrients has made colored hair aftercare more accessible and affordable locally. This new brand offers everyday hair care products designed to provide a dual benefit of gentle toning and extra moisture, two elements that are often challenging to maintain in dyed hair.

Last week, Zenutrients unveiled its newest sub-brand to an intimate gathering of hair color enthusiasts and haircare aficionados. It was incredibly enjoyable to experience their vibrant activity booths and interact with individuals showcasing such colorful and dynamic hair!

According to Zenutrients' study, a significant 33.8% of the population has dyed hair, indicating a substantial number of people potentially suffering from weakened, brittle, and dry hair after chemical color treatment. That’s why the brand developed a whole line of products dedicated to keeping colored hair toned and healthy. The newly launched products consist of three items, Shampoo (P215 / 150 ml), Conditioner (P215 / 150 ml), and Hair oil (P205 / 50 ml).

First off, they use some cool natural stuff, like the Blue Ternate Flower. Yes, the one that blooms in those gorgeous shades of blue we all love. This flower isn't just pretty to look at; it helps to gently tone your hair, keeping your color fresh.

And if you've ever felt your hair feeling like a desert after you've bleached and dyed it, you're going to love this. COLORS uses Argan and Lavender to bring back all that much-needed moisture. I mean, who doesn't want their hair to feel soft and hydrated?

And I know what you're thinking - "purple shampoos, been there, done that". But let's be real, most of them can be way too harsh for daily use. Plus, the cost? Ouch. What's cool about COLORS is that it's designed for everyday use, offering that balance of gentle toning and moisturizing we're all craving.

The formulations are also free from sulfates and parabens. They're also vegan and cruelty-free.

Furthermore, those with textured hair - be it wavy, curly, or coiled - have reason to celebrate! All three COLORS products are safe for various hair types, courtesy of their curly-girl approved (CGA) ingredients.

Zenutrients consistently places a high emphasis on crafting products that align with their consumers' requirements. The brand's ethos is to empower the Filipino community by delivering proudly local and thoughtfully natural products - COLORS embodies this philosophy perfectly.

COLORS products will be available exclusively on Shopee from May 12 to 18. Starting May 19, you can also find them on the Zenutrients website or at their kiosks. It's all about offering different options to make the products as accessible as possible. Now, getting your hands on this new hair care line is just a few clicks, or a short visit away. Happy shopping!

Find Zenutrients & Colors by Zen on Instagram, Shopee, Lazada, Zenutrients’ Website, and kiosks near you.