The Eyeliner Effect: Is the “new normal” heavy on the eyes?

In times of massive uncertainty and change such as the one we live in now, economists have noticed a behavior called the Lipstick Effect. This describes how consumers still tend to buy small luxury items (like premium cosmetics and trips to the cinema) during recessions or when they personally do not have much cash. Makeup doesn’t stop being a mood booster when things go south, so we don’t stop trying to be beautiful despite our situation.