Any beauty lover worth their salt knows that a lipstick isn’t just a lipstick. Applying color to your lips can be a comforting ritual, a confidence boost, a status symbol, and even carry a little piece of history! In honor of World Lipstick Day on July 29, we’re exploring our fascination with the legendary lippies that continue to be favorites years and even decades after they were first launched. They’ve proven to have offer such classic and iconic that generations of beauty lovers continue to covet them time and time again. Read our lips: these top picks are wishlist-worthy for a reason!