If you stop and think about it, our world is going to hell. We've overreached ourselves as human beings by taking more than we need, more than what our planet can sustain. It's depressing, especially when we feel powerless to stop the environmental degradation even within our own little slices of earth. The poor suffer most because of it, but in one way or another, all of us are affected.

There are so many things we can do to help the environment, but we should all begin with ourselves. It's easier when we start with our hobbies - if you're reading this, you're probably into beauty and fashion. It's a good thing that brands in the industry have made a tentative move to participate in the so-called green fashion philosophy by providing products and services that give back to the planet in some way. 

Some recent examples are Pureology, which donates to a recycling facility in Rizal, and Zara, which sells 100% organic cotton tees. There are also the newly launched Rajo Laurel Tree Bags.

The Tree Bag Project is an initiative of Rags2Riches, Inc., a social business enterprise, in collaboration with Mr. Rajo Laurel, Anthill Fabric Gallery (another social enterprise), the Indigenous Weavers of Bangued, Abra, Wood Crasftmen of Pardo, Cebu and the San Carlos Development Board, Inc., our Tree-Planting partner. It is a project for a cause that empowers four communities and plants a tree for every purchase of the Tree bag.

Mr. Rajo Laurel enthuses, "What makes this project even more significant is that we have fused four communities in creation of the bag. We have the weavers of Abra who created the linen fabric of the bag made from scrap thread. Then we have the women of Payatas who braided the handle made from scrap fabric.

Pureology is well-known for its line of hair color care shampoos and conditioners. Their products has Anti-Fade and ZeroSulfate properties to ensure that colored hair is always in top notch condition. Now, the popular brand has branched off to provide not only products, but hair care and styling services!

Alex Carbonell of Studio Fix by Alex Carbonell and Chrissy Calderon-Uy of Hairworks Salon attended the Pureologist Certification Training held last April 27-29, 2010 in Kuala Lumpur, Malaysia. Ms. Lynna Choi, the Asia Regional Education Manager of Pureology, facilitated the three-day training and certification.

The beauty writers with Alex Carbonell (photo grabbed from Nikki)