I'm in Bonifacio High Street at least three times a week. It's where I grab my favorite drink (Happy Lemon!), walk my dog, run errands, eat dinner every so often. It's one of my favorite places to hang out but I've always wished that there were more shopping choices. I only like the shoe and bag stores there; when it came to clothes, there wasn't anything spectacular.

Until Vogue Concepts opened new stores, that is. :) Bonifacio High Street Central is becoming the next high-street (get it?) shopping mecca. The latest addition is Promod, the French fashion brand! With this new opening, Promod now has 10 stores in the Philippines.

I've talked about Promod many, many times before. Bottomline is, it's a great place to look for on-trend but never tacky pieces to make your existing wardrobe come alive. They also have dresses in classic cuts, as well as the basics like shorts and cotton tops.

This season, Promod presented six key looks that is sure to tickle your stylish imagination. Check them out!

SAINT TROPEZ. Who says summer is over? Mix and match playful pieces with white and  pastel shades that keep you looking and feeling fresh, just like what you need on a hot summer day!

Have you been to Bonifacio High Street Central yet? It opened to the public last December with only Jamba Juice in the area, but now a lot of great restaurants have set up shop in the park slash mall. We love dining there (check out Elias and Aria Cucina!) but it seems that there'll be more to BHSC than good food.

Ever New, the Australian clothing brand, will open this Saturday, and next week they'll have French brand Promod on board! So cool. If you want to be part of Promod's exclusive launch, today is your lucky day. :D Three winners will get to join me at the opening plus they'll receive P1,500 worth of GCs which they can use at the store. Here are the details!

Promod will launch its newest store at Bonifacio High Street Central on May 17, 2012, 6:00 PM and they would like to invite 3 lucky readers to join me to their launch! 

IMPORTANT: Before joining this giveaway, please MAKE SURE that you're available on the said date & time.

Mechanics:

1. Like Promod's Facebook Page.

2.  Comment on this post with your full name, e-mail address and answer the question: “Why do you love French Chic Fashion?” 

It’s been only a little over a month since I’ve walked into Promod and Parfois, but I’m pleased to see that both brands have so many new stuff to ogle at! I visited their SM Southmall home this time. Speaking of SM Southmall, I noticed that it’s still being renovated, but I noticed that the look and feel of the place has brightened up since last I’ve been there. Can’t wait to see its new look!

Aside from the new interiors, SM Southmall has also been bringing in more trendy brands. I spotted Cache Cache, All Flip Flops, Charles & Keith, Terranova, and La Senza among the usual local names. Promod and Parfois, two of the most trendy yet sophisticated brands in retail right now, are heading the pack. Here are my top picks!

Promod is already raring for fall. Their latest collections have two color stories: on one hand, they have woodsy tan mixed with rich hues like blue, orange, and burnt pastels. On the other hand, the brand features a stark black and red palette for the corporate woman. 

Warning: lots of photos after the cut!

Yesterday I came from a meeting in U.N. Avenue. That place is horrible! I spent two hours getting there, stuck in Osmena Highway traffic then in a minor flood in Paco. After the meeting, the avenue looked like a parking lot, so I had to walk to the LRT station (in the rain, at that) so I can get to Buendia in one piece. I haven't ridden that train in more than two years! Taft is a nightmare when it rains, and I know this because I spent four years of university there.

Okay, after writing that paragraph, I realized that I sound like a total prick. I'm usually not. But I hate commuting to somewhere unless I can get to it by cab in under 40 minutes. Yeah, me and everyone else.

ANYWAY! At least I managed to get to the Promod End of Season sale in Greenbelt 5 after that grueling experience! It officially starts today but the kind folks at Promod invited some bloggers and their top costumers to get first dibs on the merchandise last night. Needless to say, there was a palpable shopping frenzy in the air as everyone grabbed their favorite Promod pieces at 40-50% off.

There were a lot of great items going for P1,600 below. Staples like jeans and shorts were on sale (their jeans are awesome), as well as accent pieces and tops that are bound to liven up your wardrobe. Notables are the leather jackets that will certainly be useful in the upcoming rainy days, as well as the cute skirts and airy printed dresses that will be nice additions to your current outfit selections.

I SERIOUSLY NEED TO GO BACK FOR THIS SKIRT. PLEASE STILL BE AVAILABLE IN MY SIZE WHEN I RETURN. KTHNX. I'm hitting myself in the head for not getting this pronto, but I was hesitating because there wasn't a sale tag (even though it's in the sale rack)

Creamy white skirt with tan belt. Classic and will give you an instantly fresh look.

You guys know that I'm already happy with the jeans I have, so when Promod launched their Denim Bar, I wasn't that interested in getting a pair. They gave the guests GCs to spend on whatever we want so I went around the store looking for something to buy. A new bag? This cute cardigan? So many nice finds inside the store! Jeans were frankly the last thing on my mind. The Promod product managers insisted that I try a pair, but I politely declined.

But then I saw Shen, Tara, and a couple of other ladies clutching jeans to the cashier. I asked them why and all I got were raves! That was the point I decided to try the jeans on for myself. And this, my dear readers, is what the fuss is about.

Nine West heels/ Warehouse blazer/ Flair For Drama top/ Promod jeans

Love the fit, love the stretch fabric, love the understated wash.

The new year is in full swing as major brands come out with their latest products and promotions. Interested in what they may be? Read on!

High-street fashion brand Promod just released its Trendy Jet-setter Collection. It's designed with the chic traveler in mind, thus including coats, scarves, and turtlenecks for the cold weather abroad.

Complement the classy floral top with a gray cardigan, gray beret and a maroon knit scarf to turn heads anywhere in the world.