The Barenbliss Beauty Philosophy: Where science meets artistry

This story is brought to you by Barenbliss

In the bustling world of beauty, Barenbliss stands out with its straightforward goal: helping people express themselves through cosmetics. Originated by Korean makeup artists, and buoyed by a shared passion for purity, Barenbliss established a dedicated Beauty Lab. With a team of skilled scientists and skincare experts, they embarked on a mission to create innovative products that blend natural and dermatologically tested ingredients, bringing a touch of science to beauty.

The essence of Barenbliss’s approach lies in its B+N+B philosophy, which is all about ditching harmful ingredients and focusing solely on crafting the best formulas for all skin types. In a nutshell, Barenbliss is committed to delivering Joyful Clean Beauty, ensuring that quality is at the core of everything they do.

One of the masterminds behind Barenbliss is Jina Kim, a seasoned makeup artist with a stellar 18-year career. Having collaborated with international brands like Vogue and Marie Claire, and glammed up Korean celebrities like Sistar and Red Velvet, Jina brings a wealth of experience and inspiration to the table. She mentions that her inspiration flows from nature, past experiences, and the simple everyday things that surround her.

At the heart of Barenbliss’ success is the adherence to their brand principles of Bare Essential Plus, No Harm Plus, and Bliss Moment. These guiding philosophies underline every product they churn out, making sure that what reaches the customers is pure, safe, and blissful.

In terms of research and development, Barenbliss partners with ATEC Cosmetics Laboratory in South Korea. Their collaborative efforts are geared towards exploring and enhancing the application of biological technology to skincare. With professional formulators and dermatologists on board, and a certified laboratory equipped with analytical and microbial testing facilities, Barenbliss ensures that every product is backed by solid science.

Moreover, the formulation process is heavily rooted in scientific testing. From assessing the treatment functions of new products to conducting skin irritation reduction researches, Barenbliss is all about making sure their products are effective and gentle on the skin. They employ various testing methods including human skin patch tests, viable count detection, and others to guarantee that their products meet the highest standards of safety and effectiveness.

What sets Barenbliss apart is their relentless commitment to delivering products that are both naturally inspired and scientifically proven. They go the extra mile to assess and verify the quality and safety of their products, ensuring what you get is nothing but the best. Through their meticulous approach to blending the purity of nature with the rigour of science, Barenbliss invites everyone to experience the joy of clean beauty.

Liz Lanuzo

Founder & Editor-in-Chief

I eat makeup for breakfast, lunch, dinner, and dessert.

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