Colourette’s New Milestones: Nina Dizon Raises $2 Million and Welcomes New COO

In a significant move for the local beauty industry, Colourette has raised $2 million in funding and appointed Stephanie Tanjuatco as the new Chief Operating Officer. This milestone marks an exciting chapter for the brand founded by Nina Ellaine Dizon, who has always been driven by the goal of creating makeup that resonates with Filipinos.

Colourette Cosmetics' Founder and CEO Nina Dizon graces the brand's exclusive media luncheon

Dizon and Tanjuatco unveils the brand's newest milestone of garnering $2M USD in global investments

The Journey of Colourette

Nina Dizon’s entrepreneurial spirit has been evident since her teenage years, selling everything from song lyric pages to Pokémon cards. This determination led her to establish Colourette in 2015, with the aim of developing beauty products that cater to Filipinos. "I was inspired to create Colourette because before, I had a hard time shopping for makeup. Foundations were too light, lipsticks were too pink – I just felt that it was not made with me in mind,” Nina explains.

Starting with Coloursticks and expanding to the versatile Colourtints, Colourette quickly became a beloved brand, known for its inclusivity and understanding of local beauty needs.

CEO Nina Dizon shares Colourette's journey from its humble beginnings to being a trailblazer in the local beauty scene

Community and Influence

Colourette’s success is deeply rooted in its community-focused approach. Collaborations with influencers like Lily MayMac and Michelle Dy, along with campaigns such as Morena Love, have highlighted the brand’s commitment to celebrating diversity. The Colourette Clique, a collective of rising content creators, further exemplifies this community spirit by giving members exclusive access to events and product launches.

Nina’s influence goes beyond the brand. On TikTok, she encourages women to explore entrepreneurship, sharing tips and stories that inspire many. This digital presence has been a key factor in Colourette’s growth, especially during the pandemic when online sales surged.

Colourette Cosmetics holds an exclusive media luncheon to announce their recent milestone

Resilience and Expansion

Despite the challenges posed by the pandemic, Colourette thrived, becoming a leading local makeup brand on e-commerce platforms during major sales events in 2020 and 2021. The brand’s reach extended to 88 physical stores and over 3,000 7-Eleven branches nationwide, making their products more accessible than ever.

Products like the First Base skin tint, which offers 20 inclusive shades, showcase Colourette’s dedication to developing items that suit the local climate and lifestyle.

Members of the media excitedly tries on Colourette Cosmetics' products

Securing the Future: $2 Million Funding and a New COO

Colourette’s recent achievement of securing $2 million in funding from DSG Consumer Partners, Foxmont Capital Partners, and notable angel investors is a testament to the brand’s potential. This funding marks a significant milestone not only for Colourette but also for the Philippine beauty industry as a whole.

Stephanie Tanjuatco, the newly appointed COO, brings a wealth of experience and is set to guide Colourette towards further success. “For a leading consumer fund like DSG Consumer Partners to see the potential in Colourette is a huge validation for us. DSG Consumer Partners and our other investors have such deep understanding in the consumer space that for them to recognize the uniqueness of what we've built, as well as believe in how big the brand can be, makes us incredibly proud and excited in our future plans,” says Tanjuatco.

Stephanie Tanjuatco, Colourette Cosmetics' COO, in attendance to welcome members of the media

COO Stephanie Tanjuatco discusses Colourette's growth in the local beauty industry

Looking Forward

With this new funding and leadership, Colourette is poised for further innovation and growth. The brand’s commitment to inclusivity, quality, and community remains steadfast as it continues to develop products that meet the needs of Filipinos.

Here’s to Nina, Stephanie, and the entire Colourette team—your journey inspires us all.