36 years of Ever Bilena and what's in store for 2020
They're 36 and thriving! 2019 has certainly been a fruitful year for Ever Bilena. Earlier this year, the proudly homegrown beauty company expanded their range of products with Kris Aquino through the release of some seriously hydrating tinted lip balms. They then tapped Jodi Sta. Maria to be the latest face of the flagship brand. This was followed by celeb collaborations that were launched with Andrea Brillantes (Careline's Blythe Cosmetics) and Ara Mina (Ara Colours). The year may be almost over, but this local powerhouse is continuing to keep us on our toes!
While their previous Thanksgiving celebration was more of a low-key but star-studded affair, they went all-out this year with the Ever Bilena Fun Fair. They recreated a carnival-inspired affair complete with try-your-luck games, performers on stilts and unicycles, and even a mechanical bull for the more daring! Guests enjoyed playing to win products from the different Ever Bilena brands but the extra special treat of the day took place onstage.
In a raffle-style draw, select guests were invited to play the Bucks or Unbox Game. The participants were asked to select one out of five boxes that contained either gift packs and gift certificates, or the grand prize of P40,000 cash! While everyone definitely hoped to get the big prize, the gift packs were very special, too, because the winners got to take home Ever Bilena products that won’t be released until next year! Here’s a peek at just some of the things that we can look forward to:
Careline has been hitting the mark with their latest releases, and it looks like they’ll be continuing on that path. If you loved their Multipots and Diamond Dream Highlighters, keep an eye out for new shades of their handy-dandy Multi Sticks (P205). There will be two color sticks and two face/body highlighters that we’ll likely add to our beauty-on-the-go kits. Then there's the dual-ended Wow Brow Liner (P150) featuring a teardrop-shaped pen on one end for better filling at angles, and a fine tip on the opposite side to get to those sparse areas and other hard to reach places. The Oil Control Blush-On (P100) line is also getting four new shade additions in tangerine, poppy red, vivid berry, and cool plum.
For Ever Bilena, their roller ball lip and cheek tint is getting a revamp! Called Blush Rush (P130), this new and improved formula will be more pigmented than ever, and easier to work with. It won’t set as quickly so the pigment can be blended out as desired before the color sets and stays all day long. The Day Liquid Foundation (P195) is also back in stock and ready to take you through your day.
Meanwhile, EB Advance will feature luxurious, warm eyeshadow shades through their upcoming Rich palette. Until then, check out the Absolute Matte Lipsticks (P185) that just came out in six gorgeous colors for making a bold statement.
Though Blackwater was previously better known as a men's fragrance line, they’ve started offering more personal grooming products with women in mind. The Blackwater Women Bloom Deo Sprays (P126) that they will be releasing next year will come in four scents: Fresh Bliss, Orange Blossom, Lush Peach, and White Jasmine.
And in case you're wondering what else is in the pipeline, it has been hinted that another addition to the Kris Aquino X Ever Bilena line is looking to be a major possibility!
Which new Ever Bilena products did you enjoy this year? Which 2020 releases will you be looking forward to?
